Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to improve their information collection processes. While it calls for much more technical knowledge than normal GTM and may present extra prices, it can result in better accuracy and even more reputable data
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is a much more safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers a lot more precise information and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a whole lot much less vulnerable to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking permits businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed marketing choices.
Standard pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and incorrect results. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is important since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more trustworthy for companies seeking to adjust to marketing attribution software these modifications.
3. Less vulnerable to fraud
Server-side monitoring allows companies to adjust information payloads prior to it reaches third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side monitoring enables you to record individual information directly on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of instructions that informs your website's web server what occasions to tape. This data is after that sent out to analytics tools like Google Analytics and Facebook Business. It's additionally utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternative technique that makes use of a little item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's own server, bypassing internet browser constraints. This implies that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of information monitoring and gives companies more control over transmission, making it normally extra reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and aids ensure compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring constraints enforced by internet browsers and ad blockers.